Modelrock

MODELROCK, founded in 2012 by Raelene and Jeremy, is an Australian beauty brand known for its high-quality, vegan, and cruelty-free lashes and cosmetics. Born from Raelene’s passion for makeup—especially lashes and lipsticks—the brand was built on a strong ethical foundation, with a firm stance against animal testing and ingredients.

Starting with handmade, custom-designed lashes, MODELROCK quickly gained global recognition and now works with top manufacturers to create premium lash styles. In 2014, the brand expanded into cosmetics with its Liquid Last lipsticks, known for their pigmentation and staying power.

Today, MODELROCK is a globally respected name in the professional beauty industry and was awarded Makeup Brand of the Year in 2023.